What is Skål?
What is Skål?
Skål is a professional organisation of tourism leaders around the world, promoting global tourism and friendship. It is the only international group uniting all branches of the travel and tourism industry. Its members, the industry's managers and executives, meet at local, national, regional and international levels to discuss and pursue topics of common interest.
The first Club was founded in 1932 in Paris by travel managers, following an educational tour of Scandinavia. The idea of international goodwill and friendship grew and, in 1934, the “Association Internationale des Skål Clubs” was formed with Florimond Volckaert as its first President, who is considered the “Father of Skål”.
Skål International today has approximately 20,000 members in 480 Clubs throughout 89 nations. Most activities occur at local level, moving up through National Committees, under the umbrella of Skål International, headquartered at the General Secretariat in Torremolinos, Spain.
Skål International is governed by an Executive Committee of seven members, elected by delegates to an annual General Assembly, held during the World Congress, hosted by a different country each year. This allows members first-hand observation of the travel and tourism potential around the world.
Corporate Identity Manual
A Document that defines the rules of the Visual Identity System that must be applied on all the communication aids.
FRIENDSHIP IS NOT POSSIBLE WITHOUT COMMUNICATION.
A Corporate Identity is essential and this manual shows the details, use them, spread them all around the world, it must be done with only one aim, that of improving our communications.